The American Bible Society is one of the oldest institutions promoting the Word of God, dating all the way back to 1816 and working tirelessly every day since. I was given the opportunity to work with them in designing a new community app and leadership dashboard for youth outreach.
The project was titled LIT (Living In Truth) and is focused on high-school age kids in small group settings. Working closely with the American Bible Society was a great experience in navigating a large client with a strong vision that wants to create something wonderful for the young generation to utilize.
living in truth
In creating the logo that was to be used for the brand, I explored a number of potential options, but it turned out that the simplest one was actually the most appropriate. Aside from the obvious tie to the apps initials, the logo is meant to represent a page of scripture. By turning the initials on their side, they began to look more like a page of text, and after some typographical modifications I was able to refine the
mark into something simple and elegant. Ultimately we wanted to create something that would be memorable for the users but also a mark that would translate well across multiple digital platforms. Fortunately it scales quite well so our goal was met! The choice of color palette was initially born out of the client's preference but after initial A/B testing it emerged as the chosen favorite.
In creating the mobile experience we wanted the users to feel:
It was important that the usability was both simple, fun and low-friction to keep the users in-app and wanting to come back daily for their connection to scripture.
Group leaders are able to connect with their members and keep them motivated and wanting to participate daily.
With the Leader Dashboard, I wanted to streamline the feature-set to include the elements that were going to be the most useful to the group leaders. The aesthetic direction follows the clean simplicity of the LIT app.
It also featured a comprehensive reading plan creation that would allow group leaders to quickly assemble reading plans for their members and be able to track their engagement with the community.